

“Language experts only review around 0.2% of all audio snippets, and these snippets are not associated with user accounts as part of the review process.” In a 2019 statement, Google said: “We partner with language experts around the world to improve speech technology by transcribing a small set of queries – this work is critical to developing technology that powers products like the Google Assistant. But it says this is strictly to develop its voice recognition technology and improve Google Assistant's artificial intelligence tech. Google has previously revealed that its employees have listened to customer audio recordings from Google Home smart speakers. These are usually formed from your browsing habits, things you’ve searched for, online stores you’ve visited, or brands you follow on social media. Targeted ads are adverts that you receive on your social media feed or web browser that are specifically tuned to products or services that you’ve shown an interest in. Big tech brands, like Facebook and Google, strongly deny that they are eavesdropping on our discussions to collect data and generate targeted ads.

The subject of smart tech listening in on its users' conversations is a controversial topic. But just 9% of those people thought the ads were a result of phones listening in on them. Out of the older respondents, those aged 55 or more, 54% also said they received targeted ads after mentioning a certain brand or product. Out of the respondents, 74% of 18 to 24-year-olds said they received ads that were “oddly well-timed” just after mentioning a product in a chat with a friend. Interestingly, it seems that the younger generation are more wary of snooping smartphones.

They suggested browsing habits and other online data as other reasons for the targeted ads. However, only 22% of those people believed those ads were a direct result of their phone actually listening in on conversations. The majority of people surveyed believed that phones do indeed listen to you, and use what they’ve heard to create targeted adverts.Īround 66% of the respondents claimed to receive an advert for a specific product on their phone, a short while after discussing it in person. YouGov surveyed over 2,000 UK adults on the topic of smartphones listening in to people as they go about their lives, and the results were very interesting. Can your smartphone listen to your conversations? According to the results of a recent YouGov survey, many people think they can.
