"We don't want to tip off any competitors," he said. The company is looking to expand its franchise presence in Knoxville and has identified some potential areas it doesn't want to discuss, he said. Parker said that Knoxville has been a good market for Workout Anytime, which has locations in In Farragut, Bearden, Powell, Halls, Maryville, and Sevierville. The facility also has two tanning stations, and offers Hydromassage, in which jets of heated water deliver a full-body massage. John Heifner said all three are certified by the National Academy of Sports Medicine. He and John and Gina Heifner do the training sessions. "We have group classes and one-on-one training available for all fitness levels," said Nathan Bayless, a trainer at the facility.
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The Halls location uses Matrix brand exercise equipment and has equipment for cardio and core muscle work, circuit training and free weights. "I have about 3,000 members at that club (Powell) and I imagine we have the potential of having at least that many members here," he said. John Heifner said he hopes to achieve similar success with the Halls location. "It is probably in the top three," he said. Emory Road, which Greg Parker, Workout Anytime franchise developer for Kentucky and Tennessee, said is one of the best performing of the company's 108 locations. It has about 1,000 square feet more space than the couple's Powell facility at 3547 W. "We have about double the usable space here," he said. Heifner said the Halls gym is a relocation and expansion of a facility that the franchise was operated on Broadway As the name of the company implies, Workout Anytime members have access to the facility any time they wish. These are not the only hours of operation, though. It will be staffed each day starting at 9 a.m., with the staff there until 8 p.m. today and will be available seven days a week. Our goal is to sell successful franchises, not just have a high number.Halls fitness buffs have a new place to work out today, as franchise owners open their newest Workout Anytime facility in the former Walmart shopping center off Maynardville HighwayĪt 7,000 square feet of space and more than 100 pieces of equipment, John Heifner, said the facility at 7320 Norris Freeway, is the largest of the three that he and wife Gina Heifner now have in the Knoxville area. “We want to grow, but not too fast,” he said. “We’re just now securing our rights to franchise in Canada, and that should be done by the end of the month,” he said.Īlthough Strickland is excited to grow, he’d like to do so in a way that’s sustainable. This includes the franchise’s first international location in Calgary, Canada. “We’re looking for area developers as well.”Īccording to Strickland, Workout Anytime is already reaching towards its goal of 100 locations by the end of 2014, with around 20 locations currently in the pipeline. “We’re actually looking for franchisee owners across the country,” said Trotter. “It’s a real testament to our model,” said Trotter.īased in Atlanta, where many of its clubs are located, Workout Anytime is exploring other markets nationwide, including Indiana, Alabama, Florida and more specifically, Cincinnati and Chicago. “What stands out about Workout Anytime is what we offer, for the money we charge the consumer,” said Strickland.Īccording to Trotter, it’s worthy noting that 55 percent of the franchise’s owners are multiple club operators. For $15.00 per month, members gain access to cardio and strength equipment, locker rooms, and some locations boast tanning and HydroMassage (for an extra fee). Similar to other small box franchises, Workout Anytime clubs range between 4,800 and 6,000 square feet, and boast a minimal amount of amenities. “It’s been successful beyond our wildest dreams,” said Strickland. The co-founders began franchising in 2006, and brought on Randy Trotter as VP of development, to help facilitate growth. Workout Anytime was founded by Strickland and co-founder John Quattrocchi in 1999 as a single location. “Getting to 50 took a lot longer than we expect reaching 100 locations will take.” “It’s been somewhat of a journey since we began franchising our concept, but it’s really taken off in the past two years,” said Strickland. For Steve Strickland, the co-founder of Workout Anytime, the milestone is just the beginning, estimating that the franchise will reach 100 locations by the end of 2014. Workout Anytime, a small box, 24/7 franchise, opened its 50 th location this week in Milton, Ga.
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